Privacy Policy

Your privacy matters to us. Learn how we protect and handle your personal information.

Last updated: June 10, 2025

Our Data Protection Commitment

At Analytics Insight, protecting your personal information is fundamental to everything we do. We are committed to maintaining the highest standards of data protection and privacy in accordance with European Union General Data Protection Regulation (GDPR) and Cyprus data protection laws.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our marketing analytics services, visit our website, or interact with our team. We believe transparency is essential for building trust, and we want you to understand exactly how your data is handled.

Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when engaging with our services:

  • • Contact details (name, email, company information) through forms and inquiries
  • • Business information and requirements when requesting consultations
  • • Communication preferences and service specifications
  • • Feedback, testimonials, and survey responses
  • • Account information for access to analytics dashboards and reports

Information Collected Automatically

We automatically collect certain information when you visit our website:

  • • Device information (browser type, operating system, device identifiers)
  • • Usage data (pages visited, time spent, click patterns, referral sources)
  • • Technical data (IP address, connection information, access times)
  • • Analytics data for website performance optimization
  • • Cookie and tracking technology data as described in our Cookie Policy

Analytics Data We Process

When providing our services, we may process analytics data on behalf of our clients:

  • • Marketing performance data and campaign metrics
  • • Customer journey and behavioral analytics information
  • • Aggregated and anonymized business intelligence data
  • • ROI measurements and attribution modeling data
  • • Industry benchmarks and comparative analysis data

How We Use Your Information

Service Delivery

  • • Providing marketing analytics consulting services
  • • Creating custom dashboards and reports
  • • Conducting performance analysis and optimization
  • • Delivering ROI measurement and attribution modeling
  • • Offering strategic recommendations and insights

Communication & Support

  • • Responding to inquiries and service requests
  • • Sending service updates and important notifications
  • • Providing technical support and troubleshooting
  • • Sharing relevant industry insights and best practices
  • • Conducting customer satisfaction surveys

Legal & Compliance

  • • Complying with legal obligations and regulations
  • • Protecting against fraud and security threats
  • • Maintaining accurate business records
  • • Enforcing our terms of service and agreements
  • • Responding to legal requests and court orders

Business Operations

  • • Improving our services and website functionality
  • • Conducting internal research and analytics
  • • Managing business relationships and partnerships
  • • Planning and developing new service offerings
  • • Ensuring quality control and service excellence

How We Protect Your Data

Technical Safeguards

We implement industry-standard security measures including encryption in transit and at rest, secure data centers with physical access controls, regular security audits and penetration testing, multi-factor authentication for system access, and automated backup and disaster recovery systems.

Organizational Measures

Our team receives regular privacy and security training, we maintain strict access controls with role-based permissions, conduct background checks on all personnel with data access, implement data minimization principles in all processes, and maintain comprehensive incident response procedures.

Compliance Framework

We maintain compliance with GDPR and Cyprus data protection legislation, conduct regular compliance audits and assessments, work with certified data protection officers and legal experts, maintain detailed records of processing activities, and ensure all third-party vendors meet our privacy standards.

Your Rights and Data Management

Your GDPR Rights

Right of Access: Request copies of your personal data
Right to Rectification: Correct inaccurate personal data
Right to Erasure: Request deletion of your data
Right to Restrict Processing: Limit how we use your data
Right to Data Portability: Transfer your data to another service
Right to Object: Oppose certain data processing

Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

  • Contact inquiries: 3 years from last contact
  • Client service data: 7 years after service completion
  • Website analytics: 26 months maximum
  • Marketing data: Until consent withdrawal
  • Legal compliance: As required by law

Automatic Deletion

We have automated systems that regularly review and delete data that has exceeded its retention period, ensuring we don't keep your information longer than necessary.

Exercise Your Privacy Rights

Have questions about your data or want to exercise any of your privacy rights? We're committed to responding promptly and transparently to all privacy requests.